Protect Your Brand With A Trademark

Just as you immunize your kids & pets, install anti-virus and firewalls on devices, so it makes good sense to protect and trade mark your most valuable (and vulnerable) business asset – your brand.

Even if you think your business is too small, or your brand isn’t very strong, it still needs protection. What if someone decides to call their business the same name as yours? What happens to your brand then?  

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And, without checking, there’s always the risk of you inadvertently copying someone else’s brand and infringing on their registered trademark and incurring crippling penalties if you are forced to:

• checkStop trading
• checkRely on a common law defence, which can be very costly, time & resource demanding, mentally & physically draining​
• checkSurrender your trading name, identity and goodwill

• checkGive up your domain name
• checkPay compensation or licence fees
• checkSurrender stock and forfeit profits
• checkRebrand.

… and a competitor may register a conflicting trademark without you even being aware.

Registering your brand as a trade mark enables you to:

• checkProtect both your brand identity and reputation
• checkDistinguish your specified goods & services from all others
• checkStop other people from using your brand trade mark on the same or similar goods and services under IP law
• checkValue-add to IP assets
• checkSell, license, bequeath or allow others to use it
• checkObject to the importation of infringing goods
• checkRegister your trademark internationally, and
• checkRenew exclusive ownership indefinitely

There may well be cheap methods to get a trademark but, just as it is wise to get professionals to do your dentistry /tax / house building or service your new car, entrusting your Intellectual Property to specialists will be your best investment.

Book a confidential, no-obligation consultation and appraisal.

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